Alter Ego Italy by Pettenon Cosmetici is one of the leading brands in the professional hair care sector that believes healthy hair means beautiful hair. Alter Ego Italy promotes its deep love for the entire universe of hair care with exclusive products all formulated to protect, pamper and bring out the natural beauty of hair in all its movements and colors. Every woman is unique and to celebrate her beauty Alter Ego is the key that opens up a whole world dedicated to reaching complete wellness.

Alter Ego Bio Styling Revitalizing Lotion restructures the hair and revitalizes the scalp, working to prevent hair falling out. Is an optium natural energetic restorative, that feeds both the hair and the scalp, giving back mineral salts, protein and vitamins, thanks to the innovative use of seaweed extract and soy seeds.

Use: Apply to the scalp after cleansing with Shampoo Prevention, and gently massage. Do not rinse off.

Herb Ego Fresca Treatment, thanks to its natural herbal extracts nourishes the scalp with the help of mineral salts, vitamins and essential oils. The purifying richness of the rosemary and of the nettle with a combination of refreshing and invigorating elements of the menthol, make the product recommended for limp and damaged hair.

Use: Wash the hair accurately with the shampoo Curativ Ego Fresco hair and then dry it with a towel. Apply the lotion thoroughly on the scalp and massage gently. Leave it on for a few minutes and without rinsing it out proceed with the hair and style.

Alter Ego NeQual Energizing Intensive Hair Lotion

Intensive regenerating lotion. The synergic action of the Herbal and Seaweed(Corallina Officinalis) extracts in its formula helps rebalance and purify the scalp. The nourishing and energizing properties of its selected active principles Soya and Wheat proteins help nourish the hair bulb, reactivate the micro-circulation and increase the oxygen intake. Intensive treatment ideal for weak and fine hair.

Use: Apply to the scalp after cleansing with Shampoo Prevention, and gently massage. Do not rinse off.

Garlic Mask Hot Oil Treatment

This special cream, rich of peptydes, vitamis and mineral salts, which derivate from wheat and garlic, represents an excellent substitute for hair treatment with animal extract.It leaves the hair soft and strong and it is ideal to use on treated hair, such as bleached, dyed and permed.

Use: After shampooing the hair, apply the treatment all over the scalp, wait for few minutes then rinse with water. Recommended to be used after shampooing, leave it on for about 15 minutes to have the best results.

Hydrating Detangling Shampoo

KeraCare Hydrating Detangling Shampoo is a beauty bath for hair that produces a rich lather as it lightly conditions and cleans hair. • pH-balanced and excellent for relaxed, permed or color-treated hair. • Contains natural botanical extracts. • Decreases interfiber friction. • Repairs trichorrhexis nodosa (damaged areas along the hairshaft) and fly-away split ends. sImproves cuticle alignment.

Use: Wet hair thoroughly. Rub shampoo between palms and gently massage into hair. Work up lather. Rinse and repeat. Proceed to deep condition with the Affirm or KeraCare conditioner of choice.
Humecto Creme Conditioner

KeraCare Humecto Creme Conditioner helps correct and prevent moisture loss due to exposure to chemicals and thermal styling appliances. • Penetrates deep within the hairshaft to hydrate and humectify hair. • Decreases interfiber friction between hair strands to prevent hair breakage. • Improves the surface porosity of hair resulting in a softer hair texture. • Enriched with a fragrance that relaxes and soothes the senses.

Use: Apply generously to freshly shampooed hair. Comb through and cover hair with plastic cap. Leave on hair for 15-20 minutes. Rinse and style.
High Sheen Glossifier

Rich, super light concentrated formula that produces magnificent shine. It: • Contains natural, lipophilic emollients to seal cuticle surfaces. • Suitable for natural, pressed or chemically treated hair. • Minimizes breakage. • Reduces dryness. • Penetrates easily so that hair retains free movement.

Use: Rub a dime-sized amount between palms and distribute sparingly into hair. Massage into scalp, if needed.
Silken Seal

Blow Drying Complex seals cuticle surfaces to a silky, brilliant smooth finish.

• Advanced silicone texturizing complex eases the glide of the styling brush during blow drying. • Oil free. • Dries to a non-greasy finish. • Significantly reduces styling stress and mechanical damage.

Use: Distribute a dime-sized amount throughout clean, damp hair. Blow-dryand style. May also be used on dry hair for sheen.
Silken Seal Liquid Sheen

Instantly revitalizes and enhances hair’s natural sheen.
• Non-oilyformula protects hair during thermal styling.
• Seals cuticles to preventmoisture loss.
• Perfect for use on wet or dry hair.
• Helps protecthair from ultraviolet damage.
• Combats humidity.
• Excellent for blowdrying.

Use: Shampoo and towel-blot hair. Spray KeraCare Silken Seal Liquid Sheen6-8 inches from hair. Blowdry hair or style as desired. Spray finished stylefor additional shine.
Styling Wax Stick

KeraCare Styling Wax Stick creates texture with a flexible hold for sppecial effects styling.

Use: Apply the stick directly on hair, or rub a small amount of wax between finger tips and apply on ends or along the entire hair strand.
Foam Wrap-Set Lotion 

Produces full, incredibly lustrous wrap-set and wave-set styles.
• Moisture-rich setting and conditioningagents penetrate cuticles.
• Heat activated conditioners seal each strand.
• Naturallubricants provides thermal protection.
• Provides superior manageability.
• Providesa fabulous hold.
• Detangles
• Does not flake.

Use: Distribute throughout hair. Comb through for even distribution. Proceed to wrap set, sculpt or mold hair. Place under dryer or use with thermal stylingappliances.
Oil Sheen with Humidity Block

KeraCare Oil Sheen with Humidity Block is a light formula that gives hair a natural looking shine. • Contains a conditioning blend of Olive Oil, Carrot Oil, and herbal extracts. • Enriched with anti-reversion agents. • No CFCs or drying alcohols.

Use: Hold can 10-12 inches away from head and spray evenly on hair. It’s concentrated, use sparingly for best results.

Humecta-sil Conditioner

A deep moisture replenishing conditioner formulated for dry hair. Ph balance at 4.5, Reduces hair breakage. Instantly moisturizes and softens. Detangles and smoothes cuticle. Leaves hair silky soft with sheen
Hydrating Detangling Shampoo

Provides a small dose of polymeric proteins conditioning (Nairo-PlexTM). Gentle enough to use every day, it cleanses the hair and scalp while restoring a natural moisture balance. Ph balance at 6.5, Moisturizes, Mends split ends, Detangles and smoothes cuticles, Leaves hair silky and soft
Dandra-Solv Moist Shampoo

This shampoo is an excellent scalp treatment for any hair types. Detangles and moisturizes the hair and scalp. Protects scalp's natural balance, Relieves dryness, Itching and flaking, Exfoliates, Controls crusty scalp a build-up, Detangles and Moisturizes

Wrapp-It Shine Foaming Lotion

Wrap, set and mold you client's hair into the latest style with this foaming lotion. Your clients will love the feel. You will love the versatility and performance. Saves dryer time, Prevents hardening of hair, Eliminates combing discomfort for client, Silky sheen instantly

There are many anti-aging products for skin, but little thought is usually given to hair protection. MACVOIL™ has addressed that need with a new line of anti-aging products for hair care that repairs and nourishes damaged locks.

Hair is constantly bombarded with environmental pollutants that strip it of essential ingredients needed to stay healthy. Over styling is also damaging to hair and can leave it dry, frizzy and unmanageable. MACVOIL™ anti-aging hair care products rejuvenate, while fostering healthy new growth from the roots outward. The nourishment contained within the companys products replenishes oils, vitamins, minerals and other essential nutrients that daily life strips away.

Anti-Aging Moisturizing Shampoo

Anti-Aging Shampoo with anti-aging, damage reversal, anti-fade, color safe complex, Sulfate/Phosphate/Paraben free. With organically grown botanicals, Avocado/Argan/Macadamia/Cypress oils, plant extracts, amino acids, Vitamin E, Rosemary & Lavender. Nourishes the follicles, and moisturizes/restores hair to its healthiest state.

Anti-Aging Damage Repair Conditioner

MACVOIL™ Anti-Aging Conditioner with anti-aging, damage reversal ingredients creates shiny, smooth, manageable and healthy hair instantly. Proprietary triple protein complex infused with nano-ingredients, Moroccan, Macadamia and Cypress oils restores damaged cuticles to health, and nourishes the follicles.

Ultra Hold Spray

With Anti-Fade Anti-Aging Omega-3 Maximum Ultra Hold Spray - brushable, humidity resistant, maximum style support MACVOIL Ultra Hold Spray creates maximum control and style retention, is humidity resistant and protects against sun's rays. Provides ultimate shine, body, smooth texture and long-lasting style support. Therma-A Complex is activated with blow dryer heat for maximum styling versatility. Hair Type - All Hair Types.

Macadamia Conditioner

MACVOIL™ is an ultra light therapeutic treatment for all hair types. Moisturize/nourish/detangle, for frizz-free/smooth/shiny hair. MACVOIL™ Oil with UV protection extends the life of color treated hair, reduces drying time by 35% & rejuvenates dry/brittle hair back to health. Great for skin/scalp/nail/cuticles.

Moroccan Re-Conditioner

MACVOIL™ hair therapy is an ultra light therapeutic treatment for all hair types. Moisturize/nourish/detangle, for frizz-free/smooth/shinny hair. Protects against UV damage and pollution. Our unique blend of oils also reduces drying time, eliminates frizz & protects hair color - all without any build-up or residue. Recommended for skin and nails too.

Leave-on Conditioner & High Gloss Shine Spray

For soft and smooth conditioning and intense shine--instantly! Creates invisible veil of shine with no residue, enhances highlights, prevents frizz, protects against heat, humidity and pollutants.

When Dermalogica meets skin, skin health is redefined. Dermalogica is the number one choice of skin care professionals and consumers worldwide. Why? Because for over 25 years, we"ve been dedicated to delivering skin health results through education, innovation, and professional recommendation, not through advertising, frilly packaging, promises of miracle cures, or overblown hype.


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